World Day of Remembrance for Road Traffic victims

Studio Verve was invited to create a public art installation for the World Day of Remembrance for Road Traffic victims (WDR) which is observed on the third Sunday of November each year. This day is dedicated to remembering both the victims of road accidents as well as the police, medical professionals etc. who daily deal with road injuries and deaths.

Since many of the accidents could have been prevented, the emphasis is on creating public awareness to road safety norms and the dangers of driving irresponsibly.

The venue to create the public art installation was decided as the Paldi bus stop which is a centrally located area in Ahmedabad with a large number of people driving past the same. Keeping in mind the theme of creating public awareness an installation was conceptualized &  executed  by Mr. Gautam Patel, Arpit Biloria & Lalon (Abhijit Paul) along with artists: Mukund Pate, Lalit Garg, Kautilya Vyas, Rokesh Kumar Singh, Mayank Sharma, Sunil Nimawat & Sachin Dadhich within a short time frame.

The visual impact of crushed vehicles in accidents is enormous and is a reminder to people to drive carefully. Considering this factor, crushed, distorted two wheelers and four wheelers were assembled. These vehicles were composed in an interesting manner using cranes on the bus stop roof space to create better visibility and exaggerate the impact.

The installation was executed at night to create a curiosity and buzz from early morning onwards on the WDR. The use of crushed, distorted vehicles as an indirect reminder of the frailty of human body and the need for road safety was well received.

-Gayatri Menon

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